Site by Sartoria Comunicazione
Nike uses stop motion video to showcase its 2009 sportswear collection. The full-screen video and trendy music help set the stage for this upfront site. What I particularly like is the fact that we have a number of different people to follow, and we find out a bit about their lifestyle.
Naturally, throughout you get to explore many of Nike's clothes, and a simple click takes you back to the full experience. This seamless action is something that seems obvious, but so many e-commerce sites prefer to pop you into a new window, which makes for a disjointed experience. Overall, this is a site with personality and style, and it's well made, too.
Nike uses stop motion video to showcase its 2009 sportswear collection. The full-screen video and trendy music help set the stage for this upfront site. What I particularly like is the fact that we have a number of different people to follow, and we find out a bit about their lifestyle.
Naturally, throughout you get to explore many of Nike's clothes, and a simple click takes you back to the full experience. This seamless action is something that seems obvious, but so many e-commerce sites prefer to pop you into a new window, which makes for a disjointed experience. Overall, this is a site with personality and style, and it's well made, too.
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