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terça-feira, 18 de agosto de 2009

UNIQLO Tokyo Fashion Map

Site by Dentsu & Bascule Inc.

This site quickly spread by word of mouth and had me dashing about trying to find out who made it. For the last couple years, I have highlighted many UNIQLO promo sites, and here's another great example. In fact, I just don't know how this company can continue with such originality — each new launch seems to have another clever idea.

This site uses 1,000 random people on the streets of Tokyo who take an item of clothing from their right, wear it for a moment (and often do something interesting), and then pass it to their left. By lining up all the clips, we get the sense of an assembly line of people passing clothes to one another. This is wonderful stuff. And as always, it has a catchy tune, too.

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