Xperiment

Site by DraftFCB Toronto & Rune Entertainment & Jam3media & Spy Interactive

You can tell from the number of agencies listed in the credits that this is a big production. This site is an awareness campaign for the Canadian Center on Substance Abuse. In summary, it's about recreational drugs and is aimed at teenagers. Users get to experiment with drugs via a disembodied eyeball named Earl. Earl is your guinea pig and lets you choose a drug as well as its effect.
The visuals of the eye are superb, and combined with a slightly fun way of looking at things, it must hit home with the audience. This site offers plenty of good information, and it is great to see an approach that is not stifled with scaremongering.