iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
terça-feira, 18 de agosto de 2009
Derrapando na tipografia
A fonte iQ foi criada por dois tipógrafos que, para fazê-la, utilizaram nada mais, nada menos do que um carro! Vale a pena ver o vídeo do projecto.
O leite efervescente da Coca-Cola
Vio, o novo refrigerante da Coca-Cola, é feito com leite desnatado, água gaseificada e aromatizado com frutas (abacaxi, frutas vermelhas, frutas cítricas e pêssego e manga). Os refrigerantes de leite são comuns, por exemplo, no Japão (onde inclusive fazem muito sucesso), mas parece que a Coca quer testar o produto no mundinho ocidental, a começar pelos EUA (sem previsão de chegada a Portugal).
O produto tem apelo saudável (contém cálcio e vitamina C) e vem acondicionado em garrafas de alumínio, para ajudar na sua conservação. O design ficou engraçado, mas será que a moda pega?Via EmbalagemMarca
R.E.M. - Man-Sized Wreath
A música é boa, a banda é óptima e o clipe melhor ainda. Então, nem preciso comentar, assista:
Holografia para ver e tocar
Pesquisadores da Universidade de Tóquio criaram uma tecnologia que combina holograma e ondas ultrasónicas. Em outras palavras, além de ver, agora você pode tocar um holograma. Sensacional!
Crayons multicoloridos
Qualquer um vira artista com o giz de cera japonês Rich Color Crayon. Além do formato diferente (que lembra um doce), tem várias gamas de cores num só. Os desenhos ficam supercoloridos e, o melhor, originais!
Via Follow the Colours
Novartis | Bone Bridge Pillar
A Índia abriga as mais inusitadas acções de stunt e ambient marketing. A última delas aconteceu esta semana, e foi criada para o laboratório Sandoz, uma subsidiária da Novartis, fabricante de remédios como o Voltaren, Diovan, Exforge, entre outros. A acção, que consistiu em colocar réplicas gigantes de ossos humanos em pilares que suportam grandes pontes de Mumbai, foi a ideia que a Saatchi & Saatchi teve para mostrar o grande potencial do remédio Calcium Sandoz®, específico para a fortificação de ossos.
Honda Eco Racing
Não é só mais um advergame de corrida. O Honda Eco GrandPrix é um jogo online lançado no Japão para ensinar as pessoas como ter uma atitude mais ecológica na hora de conduzir.Você usa apenas o acelerador e o travão para encontrar a velocidade ideal para conduzir na cidade. No jogo você não tem que usar o volante, mas só o travão e o acelerador para encontrar a velocidade ideal para conduzir na cidade, poupando gasolina e salvando a atmosfera.
Heineken Music
Aqui está mais um óptimo anúncio da Heineken. Criado pela McCann Erickson de Dublin, Irlanda, e produzido pela produtora mais cobiçada entre as agências, a Psyop, o filme parece um clip musical. Não é à toa. A marca está divulgando a sua iniciativa global de apoio aos projectos musicais que enaltecem o que há de melhor em todos os cantos do mundo, a chamada Heineken Music. Dê o play! Enjoy!Whiskas cria personagem virtual
Numa parceria com a agência Whybin TBWA e a produtora The Lab, Sydney, a Whiskas apresentou um personagem virtual, representado por um simpático gato cor de rosa, todo feito em animação 3D.A marca, que produz e vende comida para gatos de estimação em mais de 100 países, também pede ajuda aos visitantes do site criado especialmente para abrigar tudo que se refere ao gato virtual. Os visitantes são convidados para palpitar sobre o que deverá ser implantado no site para melhorar a interação do público com o personagem 3D.
Virtual Tour of New York
Site by Pixelcase
A great way to finish this column is with an aerial tour of New York. An amazing set of aerial panoramas was converted to a multiresolution virtual tour that makes for a breathtaking way to travel this great city. Using your mouse or the on-screen controls, you can simply navigate New York and take in the sights. Enjoy views such as the Empire State Building, Times Square, the Brooklyn Bridge, and more.
A great way to finish this column is with an aerial tour of New York. An amazing set of aerial panoramas was converted to a multiresolution virtual tour that makes for a breathtaking way to travel this great city. Using your mouse or the on-screen controls, you can simply navigate New York and take in the sights. Enjoy views such as the Empire State Building, Times Square, the Brooklyn Bridge, and more.
Lexus RX 350
Site by BrandStudio
Have you ever experienced the future of forward living? Here is your chance. On this site for the Lexus RX 350, you can't enter as you'd expect to — you need to travel forward in time. I'm not joking. If you have never time-traveled before, then this is your chance. And believe me when I say that this ability is within all of us.
I'll say no more. Just follow the instructions on-screen if you become puzzled by what to do.
Have you ever experienced the future of forward living? Here is your chance. On this site for the Lexus RX 350, you can't enter as you'd expect to — you need to travel forward in time. I'm not joking. If you have never time-traveled before, then this is your chance. And believe me when I say that this ability is within all of us.
I'll say no more. Just follow the instructions on-screen if you become puzzled by what to do.
Summerfestival 2009
Site by Sevenedge
Music festivals have always had a colorful reputation, right down to the often amazing pieces of art that become flyers to promote them. This promotional site for a major festival in Belgium is certainly no exception — it's complete eye candy.
Strap on the backpack and take to the skies. With lots of different and exciting cut scenes, users are encouraged to explore all areas of this site. Even if you are not part of the target audience, I can guarantee that you'll love the visual prowess of this site.
Xperiment
Site by DraftFCB Toronto & Rune Entertainment & Jam3media & Spy InteractiveYou can tell from the number of agencies listed in the credits that this is a big production. This site is an awareness campaign for the Canadian Center on Substance Abuse. In summary, it's about recreational drugs and is aimed at teenagers. Users get to experiment with drugs via a disembodied eyeball named Earl. Earl is your guinea pig and lets you choose a drug as well as its effect.
The visuals of the eye are superb, and combined with a slightly fun way of looking at things, it must hit home with the audience. This site offers plenty of good information, and it is great to see an approach that is not stifled with scaremongering.
Nike Sportswear Stories
Site by Sartoria Comunicazione
Nike uses stop motion video to showcase its 2009 sportswear collection. The full-screen video and trendy music help set the stage for this upfront site. What I particularly like is the fact that we have a number of different people to follow, and we find out a bit about their lifestyle.
Naturally, throughout you get to explore many of Nike's clothes, and a simple click takes you back to the full experience. This seamless action is something that seems obvious, but so many e-commerce sites prefer to pop you into a new window, which makes for a disjointed experience. Overall, this is a site with personality and style, and it's well made, too.
Nike uses stop motion video to showcase its 2009 sportswear collection. The full-screen video and trendy music help set the stage for this upfront site. What I particularly like is the fact that we have a number of different people to follow, and we find out a bit about their lifestyle.
Naturally, throughout you get to explore many of Nike's clothes, and a simple click takes you back to the full experience. This seamless action is something that seems obvious, but so many e-commerce sites prefer to pop you into a new window, which makes for a disjointed experience. Overall, this is a site with personality and style, and it's well made, too.
Sprint — NOW Network
Site by Goodby, Silverstein & Partners & Mike Kellogg
This one has been called a widget and also a microsite, but whatever it is, it's groundbreaking in my opinion. This site aims to demonstrate the power of Sprint's network by linking a huge number of data streams that change by the second, and features data from babies being born to a live cam of Niagara Falls. Can you say information overload? Never.
I believe this site also populated ads across the web. You'll certainly find this a mesmerizing experience. I can easily imagine some of you being overwhelmed with it, but it's a fascinating experience that I'm sure you'll never forget.
This one has been called a widget and also a microsite, but whatever it is, it's groundbreaking in my opinion. This site aims to demonstrate the power of Sprint's network by linking a huge number of data streams that change by the second, and features data from babies being born to a live cam of Niagara Falls. Can you say information overload? Never.
I believe this site also populated ads across the web. You'll certainly find this a mesmerizing experience. I can easily imagine some of you being overwhelmed with it, but it's a fascinating experience that I'm sure you'll never forget.
UNIQLO Tokyo Fashion Map
Site by Dentsu & Bascule Inc.
This site quickly spread by word of mouth and had me dashing about trying to find out who made it. For the last couple years, I have highlighted many UNIQLO promo sites, and here's another great example. In fact, I just don't know how this company can continue with such originality — each new launch seems to have another clever idea.
This site uses 1,000 random people on the streets of Tokyo who take an item of clothing from their right, wear it for a moment (and often do something interesting), and then pass it to their left. By lining up all the clips, we get the sense of an assembly line of people passing clothes to one another. This is wonderful stuff. And as always, it has a catchy tune, too.
This site quickly spread by word of mouth and had me dashing about trying to find out who made it. For the last couple years, I have highlighted many UNIQLO promo sites, and here's another great example. In fact, I just don't know how this company can continue with such originality — each new launch seems to have another clever idea.
This site uses 1,000 random people on the streets of Tokyo who take an item of clothing from their right, wear it for a moment (and often do something interesting), and then pass it to their left. By lining up all the clips, we get the sense of an assembly line of people passing clothes to one another. This is wonderful stuff. And as always, it has a catchy tune, too.
BooneOakley
Site by BooneOakley
This is what BooneOakley had to say about its site: "We needed a new way to tell our story. So we made our website one, using the best storytelling platform we could think of: YouTube."
Some might say that making an agency website completely within YouTube is too risky, but the stats already prove otherwise with more than 400,000 views in a matter of weeks. This site consists of several video clips hooked together by YouTube's framework and uses the new ability to click links in an actual video to its advantage. Also, we mustn't forget the personality of this presence, which clearly shows another level of creativity within the team.
Ideias para semear
O projecto começou em 1984 e tem vindo a reunir anualmente em Oxford, no Reino Unido, algumas das mentes mais brilhantes de várias áreas, juntando o mundo da tecnologia, entretenimento e design. No site do TED vale a pena ver alguns dos melhores vídeos de apresentações de conceitos, ideias e produtos, que servem de inspiração. Estes conteúdos podem ser disseminados de forma livre já que os vídeos são colocados sob licenças Creative Commons, que permitem a sua publicação sem a prisão dos direitos de autor. A iniciativa conta com uma comunidade de suporte que vai dinamizando várias acções e se encarrega de manter o site sempre actualizado, sobretudo através dos blogs.
Sleeping on a burger:
The Hamburger bed (which is actually a cheeseburger) is a round bed that looks like a hamburger and has a Facebook fan page. I was going to become a fan, but decided I'd probably end up stalking that delicious bitch and that would bad. So, instead, I'm going to make my own taco bed.UPDATE: So I had this weird dream about being a giant last night and, f***, I think I ate my pillows.
Hit the jump for a few more shots and a link to the burger's Facebook page. And, while you're at it, friend me, ladies.
The Burger Bed's Facebook Page
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