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quarta-feira, 4 de novembro de 2009

Bavaria | The Drop

ZUN | Energy Rocket


A ZUN é uma bebida energética destinada a estimular o cérebro de pessoas que necessitam de reforço para melhorar a memória e concentração, como estudantes.

A sua embalagem em forma de foguete, reflecte de um jeito simples e objectivo o que o produto proporciona.

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UNICEF: The UNICEF Landmine Stickers


“In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. We placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further informations and donate to UNICEF.”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt