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quinta-feira, 24 de setembro de 2009

Duracell Ultra: Bunnies.

36 skatistas formam um Tetris de neon nas ruas de San Francisco

A Freebord, marca de skates, snowboards, etc, criou um Tetris no mundo real. 36 skaters, com luzes de neon na cabeça, desceram as ladeiras de San Francisco enquanto encaixavam as peças.
Em pouco mais de 24 horas da publicação no YouTube, o vídeo atingiu quase 15 mil views. Podemos já chamar de viral, certo?

Agudol: Pain

Agudol is a nonprescription painkiller specially formulated for headache. For general confidence and gain ground in May to its competitors, is developing a piece of direct marketing aimed at clinicians who recommend the product to their patients.
Through its own medical representatives, Agudol to him a small wooden box, inside was a racket toy with a rubber ball attached to it with an elastic thread. On one side was printed the face of a frowning man and the other the same face but relaxed. Grupo Farma del Ecuador S. A. received excellent feedback and compliments from doctors and health visitors who rated themselves action as the fun and seller.
Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Director: Luis Campoverde
Copywriter: Pipo Morano

Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobson
Account Executive: Vidas Kubilius
Producer: Beth MacKinnonPhotographer: Todd Mclellan

Blue Ocean Paper Recycling: Bush

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue/Dan Fang
Art Director: Dan Fang, Shi Yuan He, Chee Guan Yue
Copywriter: Dong Hai Liu, Jeffery Kwek, Chee Guan Yue
Photographer: Edward Loh
Digital Image Retouching: Edward Loh

McDonald’s: Open 24 hrs

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Tarakorn Kamolprempiyakul
Art Director: Aekalak Kitdusitpong, Kanon Umpornsirirat
Copywriter: Krisorn Srisai
Account Manager: Chatthip Bhamarasuta, Krittima Chantharapraphap
Account Supervisor: Pavinee Visedsubphisan
Producer: Jarunee Tongsa
Photographer: Kanon Umpornsirirat, Chalotorn Nuanthong
Ae : Kanitta Summachaiyanun, Methawarin Rattiwat

Legambiente PIM: Yo-Yo, Boomerang, Racket


Astro Boy

A abertura animada de “Bored To Death”

Kleenex: Soap dispenser

Present in a amazing way the Kleenex Tissue as a good help for nasal congestion caused by flu. They placed interactive stickers on liquid soap bottles available in mall bathrooms and in toilets of public places.
Got flu?
Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009