Esquire's Augmented Reality Issue: A Tour

Peugeot BB1: Einstein, Scooter, Smart

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier

McDonald’s: Come as you are, Darth Vader, King Kong

“Come as you are”

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon