sexta-feira, 23 de abril de 2010
O funcionário da Apple que perdeu o Iphone 4G recebe viagem e cervejas de borla da Lufthansa
O funcionário da Apple, Gray Powell, que perdeu o protótipo do Iphone 4G num bar alemão na California, recebeu recentemente uma carta da Lufthansa, onde o director americano de marketing convidava Powell para ir a Munique saborear algumas cervejas alemãs às custas da empresa.
A carta dizia o seguinte: “I recently read in the news that you lost a very special phone at a German beer bar in California…At Lufthansa we also noted with great interest your passion for German beer and culture. We thought you could use a break soon–and therefore would like to offer you complimentary business class transportation to Munich, where you can literally pick up where you last left off.”
A carta dizia o seguinte: “I recently read in the news that you lost a very special phone at a German beer bar in California…At Lufthansa we also noted with great interest your passion for German beer and culture. We thought you could use a break soon–and therefore would like to offer you complimentary business class transportation to Munich, where you can literally pick up where you last left off.”
Swiss Cancer Foundation: Post-It-Man
Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
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