Quando as marcas encontram maneiras inesperadas de comunicar.

No dia 8 de Dezembro, a cidade de São Paulo foi atingida por fortes chuvadas, no que levou ao corte de várias artérias da cidade, mas nem todos ficaram com a manhã estragada…Veja o que aconteceu…em DIRECTO

PS. A Troller rapidamente identificou o veículo

Copenhagen Zoo: Snake Bus

Giant constrictor snake squeezing complete Copenhagen citybus.

Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup
Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen Nøhr
Other credit: Erich Karsholt

Cesviamo Stop Aids: The Condom Mob

Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue. So they launched the biggest bet ever: the “Condom Mob” – 100 young person in a condom against AIDS! The word of mouth has grown up trough the main social networks (facebook, twitter, friendfeed) and the event took place inside two italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies. The result was beyond their expectations! In the first case they managed to reach 223 person entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is beeing impressive (tv, radio, magazines, social networks and hundreds of website and blogs). In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).

Advertising Agency: Now Available, Milan, Italy

Heart 104.9FM: CD Billboard

“There’s no need for CDs in Cape Town.”

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Doug Larter, Darren McKay
Art Director: Denver Brent
Copywriter: Natalie Rose
Photographer: Natalie Rose
Published: December 2009

Lexical English School: John, Keith, Elvis

“Rock is Religion. Speak the language of Gods.”

Advertising Agency: Yeah! Brazil
Creative Director: Sandro Serzedello
Art Director / Illustrator: Bruno Regalo
Copywriter: Paulo Max
Published: December 2009