Divinal McDonald's Package

O novo anúncio da McDonald´s ataca uma vez mais a concorrência. E por cá, quem faria uma publicidade destas?

Alienigenas roubam o tesouro mais valioso terrestre

Este é o novo anúncio da Mc Donald´s.



Agência de Publicidade: Moroch, USA
Director Criativo: Bob Shallcross
Copywriter: Gavin James
Director de Arte: David Soames

McDonald’s: Everyone saves for something

Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, Zsuzsa Rakosi, Laszlo Hevesi
Published: October 2010

McDonald’s: Bear, Tongue, Room Mate

Advertising Agency: Arnold, Boston, USA
Creative Director: Wade Devers
Art Director: Randy Rogers
Copywriter: Pete Shamon
Illustrator: Randy Rogers

McDonald’s: Veggieburger

Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Art Director: Mauricio Franicevich Garcia
Copywriter: Alexander Ardelean
Photographer: Jo Kirchherr c/o Banrap Photographers

McDonald’s muda cor do símbolo para verde

O símbolo da McDonald’s vai mudar de vermelho para verde na Alemanha. Até final do ano, cerca de cem lojas alemãs vão alterar a cor do símbolo para dar uma imagem de “amiga do ambiente”.

No Reino Unido e em França, algumas lojas também vão mudar de visual nas próximas semanas. O resto da Europa também deverá mudar a imagem mais tarde, explicou o porta-voz da McDonald’s na Alemanha.

A rede de restaurante tem sido acusada por ambientalistas de ser “inimiga do ambiente”. Como resposta, já decidiu converter o óleo usado nos restaurantes em biodiesel.

I'm Yours

McDonald’s: Open 24 hrs

As every restaurants have their closing hours. We feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Advertising Agency: TBWA\Thailand, Bangkok, Thailand

Executive Creative Director: Veradis Vinyaratn

Creative Director: Tarakorn Kamolprempiyakul

Art Director: Aekalak Kitdusitpong, Kanon Umpornsirirat

Copywriter: Krisorn Srisai

Account Manager: Chatthip Bhamarasuta, Krittima Chantharapraphap

Account Supervisor: Pavinee Visedsubphisan

Producer: Jarunee Tongsa

Photographer: Kanon Umpornsirirat, Chalotorn Nuanthong

Ae : Kanitta Summachaiyanun, Methawarin Rattiwat