In December 2009, world leaders meet in the Copenhagen Summit to discuss Climate Change. The WWF launched an initiative called Vote Earth!, an online ballot to put pressure on the world leaders and influence them into an agreement. Their objective was to mobilize people in Portugal for the vote. They created a poster entirely made out of ice that was placed in a central spot of Lisbon. The poster alerted to the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters. After being put in place, the poster started melting, stressing the message: Vote before it melts. Out of 50 countries in Europe, Portugal ranked 8th in number of votes.
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Published: December 2009
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